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"Which comes first: Customer centricity or employee centricity?"

A strong employer brand is a great advantage for the company that helps attract new employees and becomes an attractive employer to best talent, while at the same time increasing the satisfaction and commitment of existing employees. Although the initiative to systematically build an employer brand is often taken by the HR department, which usually takes the lead in building an employer brand, it is an imperative to leverage the synergies with other departments and not least to ensure there is management’s support.

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