Join us for the webinar in the framework of the BECOME Project titled "How to turn circular economy from a buzzword into a business advantage?" on January 27 at 11:00 CET, online, with Slovenia’s most prominent sustainability expert Ms. Ana Struna Bregar, CEO of CER Sustainable Business Network.
Ana Struna Bregar has been CEO of the CER Sustainable Business Network since 2017; an architect by training, she is a two-time recipient of Slovenia’s highest Plečnik Award and has completed executive education in sustainable management at the University of Cambridge and Yale School of Management. Under her leadership, CER launched the Green Star sustainability certification—earning national recognition from the European Commission—and she actively contributes to European and Slovenian sustainability initiatives across business, finance, sport, and culture.
About the topic:
Do we understand all the dimensions of the circular economy? Do we understand the basic practical principles and basic business models?
Companies can redesign products, services, and operations to reduce costs, cut risk, and unlock new revenue—by keeping materials and value in use for longer. With CER’s recommendations "Implementing the circular economy in business practice" as a backbone, we’ll translate circular principles into concrete actions: where to start, what to prioritize, and how to turn pilots into scalable change across the value chain.
You will leave with:
- a clear overview of the most relevant circular business model options
- a simple decision logic: what to do first, what to measure, and how to avoid greenwashing
- real-world implementation steps: roles, partnerships, KPIs, and common pitfalls
Ideal for executives, sustainability leads, innovation teams, procurement, operations, and anyone responsible for competitiveness in a resource-constrained world.
Schedule:
- 11:00 - 11:05
Welcome and Introduction by Mirjana Matešić, director of the Croatian Business Council for Sustainable Development
- 11:05 - 11:35
How to turn circular economy from a buzzword into a business advantage? by Ana Struna Bregar, CEO, CER Sustainable Business Network, Slovenia
- 11:35 - 11:45 Q&A
- 11:45 - 12:00 Conclusions