Strategic View of Customers and Markets - AMP (Module I)

Module I of AMP Program aims to develop a strategic mindset that will enable participants to be better prepared for a world of rapid, disruptive change.

Belgrade, Serbia
17.10.2018 09:00 AM
€ 880 EUR + VAT
€ 836 EUR + VAT
September 17, 2018
Module I of AMP Program aims to develop a strategic mindset that will enable participants to be better prepared for a world of rapid, disruptive change. In such a world, it is not enough simply to ‘do more’ or ‘be faster’ and such behaviour could actually precipitate a crisis. Senior executives must challenge and question every aspect of their business model.


should you attend?

Improve your understanding of the strategic imperatives facing your organisation:
• Appreciate the internal and external hurdles to change, and how to address them
• Develop a keen understanding of how to create value for your organisation
• Transfer knowledge and best practice to your team
• Integrate your knowledge and skills in a program format that meets your busy schedule


should attend?

This seminar is designed for all senior executive in an organisation, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organisation’s strategy.

The seminar covers the following topics:

• Strategic Inertia and Organizational Blindness
• Innovation as a mindset
• Embracing and Leading Change
• Challenging and Building Competitive Advantage
• Effective Pricing Strategies
• Understanding Customer Behaviour and Insights
• Implementing Strategy - from talking to doing



Start date: October 17, 2018 at 9:00 AM

End date: October 19, 2018 at 5:00 PM

About AMP

Advanced Management Program - AMP fills the knowledge gaps in essential management disciplines, and broadens your general management skills. It is designed to smooth the transition from a functional specialist into general management.


AMP Module I: Strategic View of Customers and Markets, October 17 - 19, 2018 by Prof. Vikas Tibrewala
AMP Module II: Leadership for High Performance, November 6 - 8, 2018 by Dr. Drikus Kriek
AMP Module III: Measuring Organizational Performance, December 10 - 12, 2018 by Prof. Danny Szpiro

Participants attending all three modules will be awarded the Advanced Management Program certificate. Participants attending only one module will obtain the confirmation of attendance.


Albina Ribic
Albina Ribič
Executive Education Sales Advisor

I’ve really enjoyed the fresh and up-to-date approach to the change management which I’ve experienced with this program. The cases and workshops were actual and applicable and with lot of space for real life experiences and debates. The amount of theoretical knowledge was nicely balanced with practice. The tools I gained helped me in my day-to-day business approach.

Kristjan Avžner, Serbia

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