Digital Marketing

A MANAGERIAL APPROACH FOR ANALOG COMPANIES

IEDC, Bled
24.04.2017 09:00 AM
1.250€ + VAT
1.125€ + VAT
March 24, 2017

Marketing Strategy is the set of processes that help companies place customer value creation at the centre of their activities. Digital technologies have modified the playing field in many respects to the point where managers must broaden their mindset and understand how consumers are adopting and using the digital landscape. 

Why

Should I attend?

UNDERSTAND HOW DIGITAL TECHNOLOGIES ARE AFFECTING THE TRADITIONAL MARKETING
Understand how digital technologies are affecting the 4 P’s of traditional marketing; Value creation (Product), Communication (Promotion), Delivery (Place) and Value extraction (Price). Develop a framework to explain how consumer behaviour in my industry is (or could be) affected by digital ingredients.

FIND OUT HOW TO INCLUDE DIGITAL ACTIVITIES IN MARKETING PLANS
Develop a roadmap for building digital marketing competences in your marketing organisation. Learn how to include Digital activities in your marketing plans and developing some judgement when selecting and evaluating their effectiveness.

LEARN HOW TO WORK WITH MARKETING SERVICE AGENCIES
Learn how to select and deal with marketing service agencies that offer an array of “digital miracles” in their portfolio.

Who

Should attend?

Managers who are responsible for marketing resource allocation decisions –both at a strategic and a tactical level. Those with Product/Service/Brand line responsibility and those making or advising about strategic choices. The seminar is also intended for partners at marketing service agencies.

When

Start date: April 24, 2017 at 9:00 AM

End date: April 25, 2017 at 5:00 PM

About Digital Transformation

The modular program “Digital Transformation” is helping participants to become Digital Leaders: to understand and leverage the digital opportunity for creating additional business value in their current business, as well as to be more ready to go through the needed transformation process effectively. The program is offered in three modules of 2 days which can be taken as a whole or by attending selected module(s).

Module 1: Digital Business Model: New Opportunities for Creating Value, March 15 - 16, 2017 by Branislav Vujović,

Module 2: Digital Marketing: A Managerial Approach for Analog Companies, April 24 - 25, 2017 by Joe Pons

Module 3: Designing an Integrated Digital Strategy, May 24 - 25, 2017 by Salman Mufti

Contact

Albina Ribic
Albina Ribič
Executive Education Advisor

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