Inspiring Leaders; Engaged Employees; Profitable Customer Relations

HOW FAR SHOULD WE GO IN OUR EFFORTS TO CREATE AND CAPTURE CUSTOMER VALUE

IEDC, Bled
23.11.2017 09:00 AM
€ 1.250 + VAT
€ 1.125 + VAT
October 23, 2017

Give your customers reasons to stay. If not, sooner or later they will find a reason to leave. Learn how to provide customers and employees with relevant, differentiated and credible reasons to be with us, to talk about us, to co-create with us, to let us grow together with them.

What

are the benefits of attending this program?

COMPETENTLY MANAGE AND LEAD INTERACTIONS WITH YOUR CUSTOMERS AND EMPLOYEES, ENABLE YOUR COMPANY TO THRIVE AND PROSPER 

Develop the ability to understand, measure and foster customer centricity and loyalty using a very practical, down-to-earth approach.

READY-TO-USE MANAGERIAL TOOLS

Gain new perspectives on how to create and capture value from customers. The tools introduced will enable you to quantify results and analyze how, with whom, in what order and how far we should go in our efforts. 

BEST PRACTICES FROM DIFFERENT COMPANIES

Glean inspiration from some of the best examples in both B2B and B2C segment/environments.

Who

should attend?

The seminar is intended for managers from both industrial and service companies, from B2B or B2C environments, who are interested in:

  • making customer centricity part of their corporate culture, 
  • turning profitable customer management into a competitive advantage,
  • or escaping from the “commodity trap” by differentiating their value proposition in a sustainable, relevant and credible manner.

Topics

The seminar covers the following topics

  • The Service Profit Chain: the links between Sustainable and Profitable Growth, Customer Vinculum and Employee loyalty. 
  • Capturing customer value: what it is, how to understand it in today’s business environment and how to measure and improve it.
  • Co-creation with customers and employees.
  • Communication of values (to customers and employees) and an overview of common errors to avoid.
  • Creating benefits for customers and employees through successful value propositions that are relevant, differentiated and credible.
  • Best practice examples from other organizations.
  • Understanding the role of service heroes: how to lead them and earn their willingness to create the magic.

When

Start date: November 23, 2017 at 9:00 AM

End date: November 24, 2017 at 5:00 PM

Contact

Albina Ribic
Albina Ribič
Executive Education Sales Advisor

The IEDC seminar with Prof. Serrano was one of the most engaging I have ever attended. He created an environment allowing for a constant exchange of ideas and experiences. I found real value in course material - it broadened my views and showed me some new perspectives.

Predrag Ćulibrk, Bosnia and Herzegovina

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