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Albrecht Fritzsche

Ulm University, Germany

PD Dr. Dr. Albrecht Fritzsche holds doctoral degrees in industrial economics and philosophy. He has worked for many years as a systems expert and project leader in the automotive industry and as a strategy consultant with various assignments in Germany, China and other countries. His current research is focused on the conceptual background of participatory innovation, value creation with new digital technologies and its organizational implementation in industry.

In 2019, Albrecht has taken over a position as Acting Chair of Technology and Process Management at Ulm University and later continued to help with the establishment of the university’s Institute of Business Analytics. He is also a senior lecturer at Friedrich-Alexander University of Erlangen-Nuremberg. Albrecht has published numerous journal articles, monographs and edited books on innovation at the interface of management, engineering and philosophy. He has received the Shin Research Excellence Award and the FAU Habilitation Award.
 

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