Professor Joe Peppard is Professor and Academic Director, UCD Michael Smurfit Graduate Business School, Ireland. Previously, he was Principal Research Scientist at MIT Sloan School of Management, a Full Professor at ESMT Berlin, Germany. 

He researches, teaches and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs, the creation of value from IT investments, and the role, structure and capabilities of the IT unit in contemporary organizations. 

In an environment where hype is all too commonplace, he seeks to help business and IT leaders navigate an appropriate route through what is an increasingly complex competitive landscape. His research studies focus on contemporary issues and challenges that mangers face in a world of accelerating technological change. Joe recognizes that managers want frameworks and models to help them understand their own predicaments, insights to figure out options and consequences, and clear actionable advice and guidance His most recent books are The Strategic Management of Information Systems: Building a Digital Strategy (Wiley) and Taking the Reins as CIO: A Blueprint for Leadership Transitions (Palgrave Macmillan).