Ulrik Brix is an experienced leader in HR strategy and organizational development, with a strong track record in transforming professional networks, talent management, and corporate strategy. Passionate about bridging research and practice to drive impactful people decisions. 

As a CEO of NOCA, Ulrik Brix have transformed Denmark’s largest HR association into a thriving community for ambitious People Professionals. His work is driven by a passion for empowering HR leaders and bridging the gap between research and practice. By creating innovative learning opportunities, fostering collaboration, and introducing evidence-based tools, he helps organizations and professionals achieve better people decisions and impactful results.

In addition to his role at NOCA, Ulrik Brix contributes as a Chair, Board Member, and Advisor across various organizations and academic panels. These roles allow him to influence HR strategy, shape the future of education, and align academic programs with real-world needs.

With a background that includes a PhD in Organizational Analysis, Ulrik Brix brings both academic insight and practical leadership to his work. His focus is on creating meaningful connections and driving innovation in the HR field, ensuring that NOCA remains a vital resource for Denmark’s most prominent organizations.