IEDC Speakers

Aleksandra Kregar

Business transformation and consulting
Aleksandra Kregar is a professional manager with extensive experience in the strategy and marketing field in a multinational company. In the last period, she has been intensively devoting herself to the field of employer branding and adjusting company culture to strategy. She is a Faculty lecturer of marketing and strategy. As an architect and artist, she created a very interesting career path, which has always been based on integrity, pro-activity and curiosity. In her career Aleksandra  has been dealing with Employer Branding and has set new marketing principles, models and knowledge as Director of Central Marketing in Atlantic Grupa, where she assumed the position of Director of Corporate Strategy in October 2016.

Aleksandra had been working in the food industry since 2000, in Droga company, and actively participated in the merging and acquisition process that the company went through and played an incremental role in setting the direction of the strategic development of Droga Kolinska which was acquired by the Atlantic Grupa in 2010.

Aleksandra holds an MBA and a Master’s degree and in 2020 is expecting to defend her PhD thesis at the IEDC-Bled School of Management. Aleksandra frequently lectures at various professional and academic events, she is a member of the Supervisory board of Slovenian Marketing Association, a member of the dispute committee at the Slovenia Advertizing Chamber and has been part of the juries of Effie ® Slovenia and Slovenian Marketing Conference.

Accreditations of the School