Aleksandra Kregar has more than 20 years of work experience in the corporate world, specializing in strategy and strategic marketing. She has been in the food industry since 2000 (company Droga); in 2005, she participated in the merger of two Slovenian food companies (Droga and Kolinska). After the takeover of Droga Kolinska by Atlantic Grupa (2010), she was responsible for Central Marketing at the group level and was then responsible for the Corporate Strategy. In 2020, Aleksandra started her career as an experienced consultant, focused on strategic marketing and, more recently, helping companies re-think their culture and building attractive employer brand strategies.

Parallel with the business career, Aleksandra built her academic career. She completed her MBA in 1996 (IEDC), Master's studies in 2005 (IEDC) and defended PhD in 2020 (IEDC). Since 2005, she has lectured at various academic and business events and obtained habilitation and the title of Assistant Professor.