Albrecht Fritzsche is full professor and research director at IEDC – Bled School of Management. He is also adjunct member of faculty at Friedrich-Alexander University Erlangen-Nuremberg in Germany. Prof. Fritzsche holds doctoral degrees in industrial economics and philosophy of technology. He has worked for many years as a systems expert and project leader in the automotive industry and as a strategy consultant with various assignments in Germany, China and other countries. Prof. Fritzsche has received the FAU Habilitation Award 2020 for his research on innovation management and the Shin Research Excellence Award in 2018 for his work on digital agendas in the insurance industry. He regularly teaches PhD courses  in different countries worldwide, including Morocco, Taiwan, Germany, Poland, and Lithuania.