“All management books, including those I have written, focus on managing other people. But you cannot manage other people unless you manage yourself first.”

From lecure by Peter Drucker at IEDC

IEDC Faculty

The reliance on professors of different nationalities brings a real life appreciation of different cultures and perceptions right into the classroom. Close cooperation with numerous local and international management consultants contributes to successful interlinking and interaction of contemporary management theory and practice.


Some of the world’s most eminent professors and consultants teach at IEDC, coming from most renowned business schools in the world:  from USA, Canada, Europe, Latin America and South Africa.

IEDC has hosted management gurus such as Peter Drucker, Henry Mintzberg, Edgar Schein, Ichak Adizes, Otto Scharmer, Manfred Kets de Vries,  Nancy Adler, Bill Fischer, Pankaj Ghemawat Roger Martin, Stéphane Garelli and others.

IEDC Professor Shares

Dr. Pierre Casse: We simply cannot afford the lack of leadership

IEDC Professor Interviews

Juan Serrano, Transforma - the ISA Group, University of Navarra and IESE Business School, Spain

Oct 26, 2016, 14:24 PM
Customer loyalty is not a marketing trick
Oct 26, 2016, 00:00 AM
IEDC Interview Type:
  • Faculty


Juan Serrano

Related Faculty


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    Research & Publications 

    Explore ideas and insights that fill the walls of IEDC via books, research papers and other publications done by our global faculty