IEDC Speakers

Aleksandra Kregar


Aleksandra Kregar is a marketing and strategy expert who leads and develops Employer Branding services in Competo since 2020. As an architect and artist, she created a very interesting career path which has always been based on integrity, pro-activity and curiosity. Prior to taking over Employer Branding at Competo, she was responsible for setting new marketing principles, models and knowledge in Atlantic Grupa as Director of Central Marketing. In October 2016, she assumed the position of Director of Corporate Strategy.

Aleksandra had been working in the food industry since 2000, in Droga company, and actively particitated in the acquisition process of Droga and Kolinska and Grad Prom and Štark in Serbia, as well as establishment of a common policy of a joint company. In 2007 she cooperated with Stern&Stewart in order to prepare the foundation ground for the strategic development of Droga Kolinska: new strategy, new organizational structure and new indicators to monitor the successful development of the company.

After completing her MBA, Aleksandra has also graduated with the Masters degree.  From 2005 to 2015, she was habilitated as a Senior Lecturer in Marketing, Strategic Business Development and Fundamentals of Management.

The world of academia remains an important part of her professional life and was also the reason to enroll into the doctoral studies at the IEDC-Bled School of Management. In 2020, she is also expected to defend her PhD thesis, which will provide insights into the strategic role of the marketing function in the company. Aleksandra frequently lectures at various professional and academic events.

She was also the president of the Effie ® Slovenia 2014 jury and a member of the Slovenian Marketing Conference 2017, 2018 and 2019 program boards.  Since December 2016, she is also a member of the dispute committee at the Slovenian Advertizing Chamber.

Accreditations of the School