Aleksandra Kregar is a marketing and strategy expert who
leads and develops Employer Branding services in Competo since 2020. As an
architect and artist, she created a very interesting career path which has
always been based on integrity, pro-activity and curiosity. Prior to taking
over Employer Branding at Competo, she was responsible for setting new
marketing principles, models and knowledge in Atlantic Grupa as Director of
Central Marketing. In October 2016, she assumed the position of Director of
Aleksandra had been working in the food industry since
2000, in Droga company, and actively particitated in the acquisition process of
Droga and Kolinska and Grad Prom and Štark in Serbia, as well as establishment
of a common policy of a joint company. In 2007 she cooperated with
Stern&Stewart in order to prepare the foundation ground for the strategic
development of Droga Kolinska: new strategy, new organizational structure and
new indicators to monitor the successful development of the company.
After completing her MBA, Aleksandra has also graduated
with the Masters degree. From 2005 to
2015, she was habilitated as a Senior Lecturer in Marketing, Strategic Business
Development and Fundamentals of Management.
The world of academia remains an important part of her
professional life and was also the reason to enroll into the doctoral studies
at the IEDC-Bled School of Management. In 2020, she is also expected to defend
her PhD thesis, which will provide insights into the strategic role of the
marketing function in the company. Aleksandra frequently lectures at various
professional and academic events.
She was also the president of the Effie ® Slovenia 2014
jury and a member of the Slovenian Marketing Conference 2017, 2018 and 2019
program boards. Since December 2016, she
is also a member of the dispute committee at the Slovenian Advertizing Chamber.