Bled, September 19: Dr. Amadea Dobovišek, IEDC MBA Alumna, has published an excellent business book MAKING MARKETING STRATEGIES WORK: A Guide to Effective Implementation. The book was selected as a finalist for the “Best Business Book in Slovenia Award”, something no Slovenian author had achieved before. She presented her book to IEDC Alumni with a support of her special guests: Prof. Joe Pons, as well as three successful and award-winning managers: Zoran Šimunić, Marko Lotrič and Miha Senčar.
The event concluded with a reception with wine selection from the Wine cellar Goriška Brda.