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3rd alumni pons
22.04.2016
Third alumni upgrade course with Prof. Joe Pons
IEDC welcomes more than 80 alumni from different programs, generations and 11 countries at the third alumni upgrade course titled “Going To Market: More Choices, More Challenges in B2B and B2C ”prepared by Professor Joe Pons.

Bled (Slovenia) 22 April 2016: IEDC welcomes more than 80 alumni from different programs, generations and 11 countries at the third alumni upgrade course titled “Going To Market: More Choices, More Challenges in B2B and B2C ”prepared by Professor Joe Pons.

Throughout his lecture Prof. Pons (Spain) invited participants to reflect on their own experience through group work and case discussion on the practice of “showrooming” or using mobile internet connection to compare and shop even from a physical point of sale.  The afternoon session focused on B2B environments and how to deal with issues of direct –vs- indirect distribution (using commission based agents or using an own sales force).

IEDC alumni upgrade courses are responding to many wishes and requests for special lectures for alumni to refresh their knowledge and skills and also to use the opportunity to re-live that great feeling of working in a classroom - debating the case and questioning each other’s ideas. IEDC started with them in 2016, on our 30th Anniversary. 

Do not miss the fourth alumni upgrade course on June 18 (and the last this year!), led by Prof. Randy Kudar

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