About the seminar

Based on “Artful Making” – a scientific theory with high respect for the creative process - developed by Prof. Robert D. Austin, this 2-day seminar is designed for top managers and team leaders responsible for creating innovative products and services, leading innovation processes, or who wish to set up an innovation culture in their organizations. Cases, interactive workshops and other experience-based methodology will allow participants to enhance learning and acquire better understanding of specific needs of creative people, and the characteristics of creative process and creative thinking.

What

are the benefits of attending this program?

• Learn about the underlying principles of the Artful Making theory and its application to business
• Explore existing successful models of work with artists in business environment
• Get hands-on experience of cooperation and teamwork with artists through an interactive workshop during the seminar
• Get ready-to-use tools to encourage creativity in teams, lead creative people, change and manage innovation processes, and be more creative yourself

Who

should attend?

• Middle and top management responsible for introducing and implementing innovations in products or services
• R&D managers
• Project managers
• Team leaders

Topics

• New insights into the of how creative people work
• Aligning intellect, emotions, curiosity, experimentation and improvisation to support innovation
• Management styles that hinder creative process
• Leading creativity by internalizing artistic skill sets
• Principles and methods of Artful Making
• Creating innovation culture
• Valuable and meaningful innovation
• The model for fostering innovation

When

Start date: October 17, 2019 at 9:00 AM 

End date: October 18, 2019 at 5:00 PM

Program Fee

1.250 € + VAT
Early Bird: 1.125 €+ VAT for applications before September 17, 2019