Denis Berberović, PhD, is Assistant Professor at the department of Marketing, School of Economics and Business, University in Sarajevo. His expertise is in qualitative market research and entrepreneurial marketing. For ten years now he has also been engaged as researcher at IEDC – Bled School of Management, Slovenia. In the previous two cycles of Hidden Champions research in Central and Eastern Europe he has led the research team for Bosnia and Herzegovina. He has published conference papers, journal articles and book chapters about hidden champions for Springer, in addition to other of his academic publications.