Book Presentation: “MAKING MARKETING STRATEGIES WORK"

IEDC
19.09.2022 05:00 PM
free
Dr. Amadea Dobovišek, our Alumna, has published an excellent business book MAKING MARKETING STRATEGIES WORK: A Guide to Effective Implementation. The book was selected as a finalist for the “Best Business Book in Slovenia Award”, something no Slovenian author had achieved before. If you want to raise your sales and marketing to a »best in class level«, be part of a special event on September 19 at 17.00. The author's guests will be our great Prof. Joe Pons, as well as three successful and award-winning managers: Zoran Šimunić, Marko Lotrič and Miha Senčar.

Schedule

  • 16:45-17:00 Registration

  • 17:00-17:05 Opening Address by Prof. Danica Purg, President of IEDC-Bled School of Management

  • 17:05-17:35 Making Marketing Strategies Work, Dr. Amadea Dobovišek

  • 17:35-18:05 Round Table: The critical steps in strategy implementation

    • Zoran Šimunić, Director and Founder of Naše Klasje- »Croatian Entrepreneur 2019«

    • Marko Lotrič, CEO and Founder of the LOTRIČ Metrology Group, several times awarded for business excellence

    • Miha Senčar, Commercial Manager of Tenzor- »Slovenian Young Manager 2021«

  • 18:05-18:35 Lecture by Prof. Joe Pons on why the ideas of the book are relevant for practicing managers

  • 18:35 Reception with wine selection from the Wine cellar Goriška Brda

Contact

Barbara Ferjan
Barbara Ferjan
Head of Alumni Relations

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