Book Presentation: “MAKING MARKETING STRATEGIES WORK"

IEDC
19.09.2022 05:00 PM
free
Dr. Amadea Dobovišek, our Alumna, has published an excellent business book MAKING MARKETING STRATEGIES WORK: A Guide to Effective Implementation. If you want to raise your sales and marketing to a »best in class level«, be part of a special event on September 19 at 17.00. The author's guest: Prof. Joe Pons!

Schedule

  • 16:45-17:00 Registration

  • 17:00-17:05 Opening Address by Prof. Danica Purg, President of IEDC-Bled School of Management

  • 17:05-17:35 Making Marketing Strategies Work, Dr. Amadea Dobovišek

  • 17:35-18:05 Round Table: The critical steps in strategy implementation

  • 18:05-18:35 Lecture by Prof. Joe Pons on why the ideas of the book are relevant for practicing managers

  • 18:35 Reception

Contact

Barbara Ferjan
Barbara Ferjan
Head of Alumni Relations

UPCOMING EVENTS

Accreditations of the School