Medeja Lončar is CEO at Siemens in Slovenia (the regional company of Siemens AG) since 2007 and Siemens in Croatia since 2018. Before accepting this function, she managed the Communication Division and was Head of Business development. In her 30-year long career Ms. Lončar was a member of management teams of successful Slovenian and international companies in several sectors: mobile communications, retail, industry and utility. Her main managerial focus is strategic development, sales and marketing, and she has rich experience with change management in organizations.

Besides managing Siemens Company in Slovenia, Ms. Loncar is actively involved in many strategic projects locally and in Adriatic region. During her 17-year career at Siemens, she successfully steered the company and positioned Siemens regional company as benchmark for Lean organization. She was appointed as Head of Digital Factory for Adriatic region in 2015.

Medeja Lončar is actively involved also in Slovenian and Croatian business environment and is frequently invited to speak at conferences on topics of digitalization and Industry 4.0, female representation in management boards and business ethics. In 2020 she was appointed President of the Managers’ Association of Slovenia and also holds the role of Chairwoman of the Supervisory Board of the Slovene-German Chamber of Commerce. She's an active member of Croatian-German Chamber of Commerce and Managers' Association of Croatia.