Strategic Marketing in Times of Recession

Be prepared for a world of rapid, disruptive change.

hybrid mode: at IEDC and online
24.08.2020 09:00 AM
€1,250 without VAT
€1,125 without VAT
July 27, 2020
The seminar connects marketing strategy with desired sources of competitive advantage, the shape of customer relationships and required business model innovation in order to tap into the full potential of the markets.

About the Seminar

Strategic Marketing in Times of Recession helps participants to develop a strategic mindset that will enable them to be better prepared for a world of rapid, disruptive change. In such a world, it is not enough simply to ‘do more’ or ‘be faster’ and such behavior could actually precipitate a crisis. Senior executives must challenge and question every aspect of their business models.


should attend?

This seminar is designed for all senior executives in an organization, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organization’s strategy.


should I attend?

  • Improve your understanding of the strategic imperatives facing your organization
  • Appreciate the internal and external hurdles to change, and how to address them
  • Develop a keen understanding of how to create value for your organization
  • Transfer knowledge and best practice to your team
  • Integrate your knowledge and skills in a program format that meets your busy schedule

Topics covered

  • Strategic Inertia and Organizational Blindness
  •  Innovation as a Mindset
  •  Embracing and Leading Change
  •  Challenging and Building Competitive Advantage
  •  Effective Pricing Strategies
  •  Understanding Customer Behaviour and Insights
  •  Implementing Strategy - from talking to doing


Start date: August 24, 2020 at 9:00 AM 

End date: August 26, 2020 at 5:00 PM

Program Fee

€1,250 + VAT
Early Bird: €1,125 + VAT until July 24, 2020


Albina Ribic
Albina Ribič
Executive Education Sales Advisor

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