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The 2-day seminar shall help middle and top managers understand the digital economy and methodology for business model transformation from industrial to digital.
Start date: March 15, 2018 at 9:00 AM
End date: March 16, 2018 at 5:00 PM
The Digital Transformation Program provides an integrated understanding and
knowledge of business fundamentals for leading digital
transformation. Business leaders and executives obtain the
tools they need to create a clear digital business model.
They will learn about the trends invading in the business
environment and strategies of effective digital marketing
and ways of implementing digitalization in business
Module 1: Digital Business Model, March 15 - 16, 2018 by Branislav Vujović, Austria
Module 2: Executing Digital Strategy, April 16 - 17, 2018 by Prof. Joe Peppard, MIT Sloan School of Management,USA
Module 3: Digital Marketing, May 17 - 18, 2017 by Prof. Kersi D. Antia, Ivey Business School,Western University, Canada
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