Inspiring Leaders and Engaged Employees; Profitable Customer Relations - LP M2


IEDC, Bled
16.09.2020 09:00 AM
€ 1.250 without VAT
€ 1.125 without VAT
August 16, 2020

Give your customers reasons to stay. If not, sooner or later they will find a reason to leave. 

About the Seminar

Inspiring Leaders and Engaged Employees; Profitable Customer Relations is part of a series of three seminars offered in the scope of the Leadership Program. The seminar can be taken separately or as a part of the whole Leadership Program.

Give your customers reasons to stay. If you don’t, sooner or later they will find a reason to leave. Learn how to provide customers and employees with relevant, differentiated and credible reasons to be with us, to talk about us, to co-create with us, to let us grow together with them.


should attend?

  • Middle and top management responsible for improvement of customer and employee relations.
  • Employees that have direct contact with customers.
  • Suitable for representatives of both servicebased and product-based companies, as well as public sector organizations and NGOs.


should I attend?

  • Acquire ready-to-use tools to understand, measure and foster customer centricity and customer loyalty.
  • Learn from the best B2B and B2C practices.
  • Get inspiration and ideas to implement in your business or area of responsibility.
  • Develop a plan to turn profitable customer relations into a competitive advantage.


The seminar covers the following topics

  • Analysis of a service profit chain
  • Co-creation of experience with customers and employees
  • Communicating value to customers and employees and an overview of common errors to be avoided
  • Creating successful value propositions
  • Capturing value from customers in todays’ challenging environment: eight ways to increase profitability
  • Leadership practiced in customer- and
    employee-centric organizations


Start date: September 16, 2020 at 9:00 AM

End date: September 17, 2020 at 5:00 PM

Program fee

1.250 € + VAT for one separate module

Early Bird: 1.125 € + VAT until August 16, 2020

3.000 € + VAT for the whole Leadership Program (3 modules)

Early Bird for whole program application: 2.850 € + VAT till April 25, 2020

About Leadership Program

Leadership Program is offered in three modules of two days which can be taken as a whole or by attending separate modules.

Participants attending all three modules will be awarded the Leaderhip Program certificate. Participants attending one module will obtain confirmation of attendance.


Albina Ribic
Albina Ribič
Executive Education Sales Advisor
Participants Feedback for Inspiring Leaders

The IEDC seminar with Prof. Serrano was one of the most engaging I have ever attended. He created an environment allowing for a constant exchange of ideas and experiences. I found real value in course material - it broadened my views and showed me some new perspectives.

Predrag Ćulibrk, Bosnia and Herzegovina

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