Strategic Marketing in Times of Recession - MSP M1

Be prepared for a world of rapid, disruptive change.

IEDC, Bled
01.06.2020 09:00 AM
€1,250 without VAT
€1,125 without VAT
May 1, 2020
The seminar connects marketing strategy with desired sources of competitive advantage, the shape of customer relationships and required business model innovation in order to tap into the full potential of the markets.

About the Seminar

Strategic Marketing Seminar is part of a series of two seminars offered in the scope of the Marketing and Sales Program. The seminar can be taken separately or as a part of the whole Marketing and Sales Program.

Module I of the Marketing & Sales Program helps participants to develop a strategic mindset that will enable them to be better prepared for a world of rapid, disruptive change. In such a world, it is not enough simply to ‘do more’ or ‘be faster’ and such behavior could actually precipitate a crisis. Senior executives must challenge and question every aspect of their business models.


should attend?

This seminar is designed for all senior executives in an organization, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organization’s strategy.


should I attend?

  • Improve your understanding of the strategic imperatives facing your organization
  • Appreciate the internal and external hurdles to change, and how to address them
  • Develop a keen understanding of how to create value for your organization
  • Transfer knowledge and best practice to your team
  • Integrate your knowledge and skills in a program format that meets your busy schedule

Topics covered

  • Strategic Inertia and Organizational Blindness
  •  Innovation as a Mindset
  •  Embracing and Leading Change
  •  Challenging and Building Competitive Advantage
  •  Effective Pricing Strategies
  •  Understanding Customer Behaviour and Insights
  •  Implementing Strategy - from talking to doing


Start date: June 1, 2020 at 9:00 AM 

End date: June 2, 2020 at 5:00 PM

Program Fee

€1,250 + VAT
Early Bird: €1,125 + VAT until May 1, 2020

2.000 € + VAT for the whole program
Early Bird: 1.900 € + VAT till May 1, 2020

About Marketing and Sales Program

Marketing and Sales Program is offered in two modules of two days which can be taken as a whole or by attending separate modules.

Participants attending both modules will be awarded the Marketing & Sales Program certificate. Participants attending one module will obtain a confirmation of attendance

Module 1: Strategic Marketing in Times of Recession
June 1-2, 2020
V. Tibrewala, Affiliate Professor of Management at IMD Lausanne, Switzerland

Module 2: Sales Excellence
October 15-16, 2020
J. Pons, Axioma Marketing Consultants, Spain


Albina Ribic
Albina Ribič
Executive Education Sales Advisor

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