About the Seminar

Sales Excellence Seminar is part of a series of three seminars offered in the scope of the Advanced Management Program 2024.

The 3-day seminar covers a number of topics, from the role of the sales force in the overall strategy of going to market, to sales force assessment, managing the life of a sales team and how to structure the sales force to reach a strategic advantage.

WHO

should attend?

• General managers
• Commercial directors
• Managers responsible for sales teams
• Managers with overall responsibility for customer satisfaction in consumer goods, B2B industries or services

WHY

should I attend?

• Develop a comprehensive framework for evaluating the effectiveness of your sales force and the most important drivers for improving productivity.
• Understand the activities that are key to the selling process and develop managerial priorities from them.
• Construct a customer segmentation framework that facilitates and clarifies the selling tasks.
• Take steps towards improving the performance evaluation measures of the commercial team.
• Develop a compensation system that helps implement the desired go-to-market strategy.

When

Start date: February 4, 2025 at 9:00 AM 

End date: February 6, 2025 at 5:00 PM

IMPORTANT NOTICE: This seminar is a part of the Advanced Management program 2024 and was postponed to February 2025 due to unexpected logistical issues. The seminar will be delivered by Dr. Carlos Escario instead of Prof. Joe Pons.

Where

Falkensteiner Hotel Belgrade, Bulevar Mihajla Pupina 10k, Belgrade, Serbia

Participation fee: € 1,150 + VAT