AMP M3: Sales Excellence

Sales excellence for strategy implementation

Belgrade, Serbia
26.11.2024 09:00 AM
€1,150 without VAT
€1,080 without VAT
October 26, 2024
The seminar focuses on key drivers of performance in sales management, including developing interfunctional coordination, setting sales strategies and effectively managing the salesforce

About the Seminar

Sales Excellence Seminar is part of a series of three seminars offered in the scope of the Advanced Management Program. The seminar can be taken separately or as a part of the whole Advanced Management Program.

The 3-day seminar covers a number of topics, from the role of the sales force in the overall strategy of going to market, to sales force assessment, managing the life of a sales team and how to structure the sales force to reach a strategic advantage.


should attend?

  • General managers
  • Commercial directors
  • Managers responsible for sales teams
  • Managers with overall responsibility for customer satisfaction in consumer goods, B2B industries or services


should I attend?

  • Develop a comprehensive framework for evaluating the effectiveness of your sales force and the most important drivers for improving productivity.
  • Understand the activities that are key to the selling process and develop managerial priorities from them.
  • Construct a customer segmentation framework that facilitates and clarifies the selling tasks.
  • Take steps towards improving the performance evaluation measures of the commercial team.
  • Develop a compensation system that helps implement the desired go-to-market strategy.


Start date: November 26, 2024 at 9:00 AM 

End date: November 28, 2024 at 5:00 PM


Falkensteiner Hotel Belgrade, Bulevar Mihajla Pupina 10k, Belgrade, Serbia

Program Fee

Participation fee: € 1,150 + VAT
Early-bird fee: € 1,080 + VAT until October 26, 2024

Whole AMP Program fee: 2,700 € + VAT
Early-bird fee: € 2,560 + VAT until August 24, 2024


Albina Ribic
Albina Ribič
Executive Education Advisor

A programme for your entire team?

All of our open programmes can also be offered and delivered as in-company solution to groups of employees from the same organisation. This allows us to develop a programme that focuses on your organisation’s own situation and issues. We can schedule it at a time and location that you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities

Upcoming Programs

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