About the seminar

Customers and Markets Seminar is part of the General Management Program, however, the seminar can be taken separately.

Customers and Markets Seminar aims to develop a strategic mindset that will enable participants to be better prepared for a world of rapid, disruptive change and analyse customers and markets in a structured manner. In such a fast changing world, it is not enough simply to ‘do more’ or ‘be faster’ as such behaviour could actually precipitate a crisis. Senior executives must challenge and question every aspect of their business model and carefully consider how they approach customers and markets.

Why

should you attend?

• Appreciate the centrality of understanding customers in crafting and exploiting opportunities. 
• Develop a keen understanding of how to create value for your customers. 
• How to analyse customers and markets in a structured manner. 
• How to capture and sustain value in fast changing markets. 
• Integrate your knowledge and skills in a program format that meets your busy schedule.
  
   

Who

should attend?

This seminar is designed for all senior executive in an organisation, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organisation’s strategy.

Topics

• Framing Customers and Markets.  
• The role of digital technologies and tools in approaching customers and markets.
• Effective Pricing Strategies to capture value. 
• Understanding and using Customer Behaviour and Insights to drive growth. 
• Sustaining value through innovation in fast changing markets. 
  
   

When

Start date: April 15, 2024 at 9:00 AM

End date: April 17, 2024 at 5:00 PM

Program Fee

1500 € + VAT