Inspiring Leaders and Engaged Employees; Profitable Customer Relations

HOW FAR SHOULD WE GO IN OUR EFFORTS TO CREATE AND CAPTURE CUSTOMER VALUE

IEDC, Bled
16.09.2020 09:00 AM
€ 1.250 without VAT
€ 1.125 without VAT
August 16, 2020

Give your customers reasons to stay. If not, sooner or later they will find a reason to leave. 

About the Seminar

Give your customers reasons to stay. If you don’t, sooner or later they will find a reason to leave. Learn how to provide customers and employees with relevant, differentiated and credible reasons to be with us, to talk about us, to co-create with us, to let us grow together with them.

Who

should attend?

  • Middle and top management responsible for improvement of customer and employee relations.
  • Employees that have direct contact with customers.
  • Suitable for representatives of both servicebased and product-based companies, as well as public sector organizations and NGOs.

Why

should I attend?

  • Acquire ready-to-use tools to understand, measure and foster customer centricity and customer loyalty.
  • Learn from the best B2B and B2C practices.
  • Get inspiration and ideas to implement in your business or area of responsibility.
  • Develop a plan to turn profitable customer relations into a competitive advantage.

Topics

The seminar covers the following topics

  • Analysis of a service profit chain
  • Co-creation of experience with customers and employees
  • Communicating value to customers and employees and an overview of common errors to be avoided
  • Creating successful value propositions
  • Capturing value from customers in todays’ challenging environment: eight ways to increase profitability
  • Leadership practiced in customer- and
    employee-centric organizations

When

Start date: September 16, 2020 at 9:00 AM

End date: September 17, 2020 at 5:00 PM

Program fee

1.250 € + VAT for one separate module

Early Bird: 1.125 € + VAT until August 16, 2020

Contact

Albina Ribic
Albina Ribič
Executive Education Sales Advisor
Participants Feedback for Inspiring Leaders
0:58

The IEDC seminar with Prof. Serrano was one of the most engaging I have ever attended. He created an environment allowing for a constant exchange of ideas and experiences. I found real value in course material - it broadened my views and showed me some new perspectives.

Predrag Ćulibrk, Bosnia and Herzegovina

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