IEDC Book of the year 2004
IEDC
Lecture by Prof. dr. Manfred Kets de Vries delivered on the occasion of the Annual President's Forum in 2004. Taken from the IEDC Book of the Year 2004: »I'm going to tell you that competitive advantage in organizations is not a matter of economies of scale or high technology. The organizational philosophy and values disseminated by a company's leader are absolutely critical for company's success.