About the Seminar

Inspirational Leadership and Inspired Customers is part of a series of four seminars offered under the scope of the Senior Leadership Program.

The seminar can be taken separately or as a part of the whole Senior Leadership Program. Give your customers reasons to stay. If you don’t, sooner or later they will find a reason to leave. Learn how to provide customers and employees with relevant, differentiated and credible reasons to be with us, to talk about us, to co-create with us, to let us grow together with them.

Who

should attend?

• Middle and top management responsible for improvement of customer and employee relations.
• Employees that have direct contact with customers.
• Suitable for representatives of both servicebased and product-based companies, as well as public sector organizations and NGOs.

Why

should I attend?

• Acquire ready-to-use tools to understand, measure and foster customer centricity and customer loyalty.
• Learn from the best B2B and B2C practices.
• Get inspiration and ideas to implement in your business or area of responsibility.
• Develop a plan to turn profitable customer relations into a competitive advantage.

Topics

The seminar covers the following topics

• Analysis of a service profit chain
• Co-creation of experience with customers and employees
• Communicating value to customers and employees and an overview of common errors to be avoided
• Creating successful value propositions
• Capturing value from customers in today's’ challenging environment: eight ways to increase profitability
• Leadership practices in customer- and employee-centric organizations

When

Start date: November 13, 2025 at 9:00 AM

End date: November 14, 2025 at 5:00 PM

Program fee

1.250 € + VAT for one separate module

Early Bird: 1.180 € + VAT until October 13, 2025