Inspirational Leadership and Inspired Customers - SLP M4

How far should we go in our efforts to capture customer value.

IEDC, Bled
24.11.2022 09:00 AM
€ 1.250 without VAT
€ 1.125 without VAT
October 24, 2022
How far should we go in our efforts to capture customer value.

About the Seminar

Inspirational Leadership and Profitable Customer Relations is part of a series of four seminars offered under the scope of the Senior Leadership Program.

The seminar can be taken separately or as a part of the whole Senior Leadership Program. Give your customers reasons to stay. If you don’t, sooner or later they will find a reason to leave. Learn how to provide customers and employees with relevant, differentiated and credible reasons to be with us, to talk about us, to co-create with us, to let us grow together with them.


should attend?

  • Middle and top management responsible for improvement of customer and employee relations.
  • Employees that have direct contact with customers.
  • Suitable for representatives of both servicebased and product-based companies, as well as public sector organizations and NGOs.


should I attend?

  • Acquire ready-to-use tools to understand, measure and foster customer centricity and customer loyalty.
  • Learn from the best B2B and B2C practices.
  • Get inspiration and ideas to implement in your business or area of responsibility.
  • Develop a plan to turn profitable customer relations into a competitive advantage.


The seminar covers the following topics

  • Analysis of a service profit chain
  • Co-creation of experience with customers and employees
  • Communicating value to customers and employees and an overview of common errors to be avoided
  • Creating successful value propositions
  • Capturing value from customers in today's’ challenging environment: eight ways to increase profitability
  • Leadership practices in customer- and employee-centric organizations


Start date: November 24, 2022 at 9:00 AM

End date: November 25, 2022 at 5:00 PM

Program fee

1.250 € + VAT for one separate module

Early Bird: 1.125 € + VAT until October 24, 2022

Senior Leadership Program

The program is intended to provide managers with new insights into the successful leadership practices that create transformational shifts in organizational culture and performance.

Upgrade with

  • Module 1: Technology for Managers, D. Turcq, Boostzone Institute, France, April 11 - 12

    Explore what are the main issues for governance (especially boards but not only) in this world.

  • Module 3: Implementing Sustainability Strategy, A. Smit, University of Stellenbosch Business School, South Africa, September 15 - 16

    Acquire workable solutions, action plans and tools for sustainability strategy and implementation.

    Module 3 APPLICATION

  • Module 2: The Future of Work and Managing People, P. Stiles, Judge Business School, Cambridge University, UK,October 4 - 5

    For your organization to be truly effective, four aspects of an organization must be developed: direction, leadership and talent, the relationships within and outside the organization, and culture. In this programme we explore these issues in detail.

    Module 2 APPLICATION


Albina Ribic
Albina Ribič
Executive Education Sales Advisor
Seminar »Inspiring Leaders and Engaged Employees, Profitable Customer Relations« with Juan Serrano

The IEDC seminar with Prof. Serrano was one of the most engaging I have ever attended. He created an environment allowing for a constant exchange of ideas and experiences. I found real value in course material - it broadened my views and showed me some new perspectives.

Predrag Ćulibrk, Bosnia and Herzegovina

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