About the Seminar

Inspirational Leadership and Inspired Customers is part of a series of four seminars offered under the scope of the Senior Leadership Program.

The seminar can be taken separately or as a part of the whole Senior Leadership Program. Giving our customers & employees meaningful reasons to stay, before someone else gives them reasons to leave. Updating our ability to provide them with relevant, differentiated and credible reasons. Not only to stay, but to develop behaviours (eight at least) that we cannot buy…we cannot force… we can only learn from them.
Behaviours we need in order to capture value - in B2B or B2C environments - from our
Customers, from our Internal Clients and from our Teams.

Who

should attend?

• Middle and top management responsible for improvement of customer and employee relations.
• Employees that have direct contact with customers.
• Suitable for representatives of both servicebased and product-based companies, as well as public sector organizations and NGOs.

Why

should I attend?

• Join the program if you want to use Customer Centricity as a unifying force to bring
  teams together and as a differentiator to attract and retain customers.
• Make sure all of this translates into profitability: review the ways in which you're capturing value from customers and explore additional ways to improve your bottom line.
• Benefit from innovative ways to earn sustainable, long-lasting engagement from employees, internal clients and external ones.
• Understand and create the specific type of experiences that will trigger and maintain this engagement we need from them.
• Get familiar with the use of Multiple Intelligences and find ways to share that use with your teams, to help them achieve all this.
• Learn from best practices and avoid (all too) common mistakes…

Topics

The seminar covers the following topics

• Earning clients’, internal clients’ and employees’ engagement based on the
  meaningful experiences we offer them . (Both in B2B and B2C environments).
• Creating value in a differentiated, well-timed appropriate way
• Communicating the whole nature and extent of the value we can offer them.
• Capturing value from them in terms of earning behaviors we need (from them), and
  still can’t (or don’t want to) buy or force. Eight ways to increase profitability.
• Enabling our departments, teams, or business units to understand and offer such
  experiences to Internal Clients and External ones in B2B and B2C environments.
• Authenticity in the Experience Economy: a genuine, distinct differentiator.
• Multiple Intelligences applied to all the above, used by leaders and shared with those they serve.

When

Start date: November 5, 2026 at 9:00 AM

End date: November 6, 2026 at 5:00 PM

Program fee

1.250 € + VAT for one separate module

Early Bird: 1.180 € + VAT until October 5, 2026