Digital marketing – relevant and informative marketing content delivered via search engines, e-mail campaigns, social media, websites, and mobile applications (apps) – has emerged as the next “must have” in contemporary business. For all its promise, and perhaps because of it, the topic of digital marketing is subject to a great deal of hype. This course represents a means to cut through the hyperbole, and examine its key underpinnings.

Expand your horizons and view business in a more integrated manner during the four-week long General Management Program at IEDC.

The GMP Program with Specialization in Purchasing Management focuses on the organizational aspects of purchasing for the success of which also management and leadership capabilities are crucial. Therefore the program combines purchasing management courses with business and leadership courses. 

Have you just graduated or you are shortly to graduate from university? If yes, then the International summer school - DEMP is a right choice for you. The program takes you on a journey through all the major aspects of entrepreneurial concepts and practice. Every year we host young people from more than 20 countries at our beautiful campus in Bled, Slovenia.

Transform yourself to be more effective in your job, as well as boost your personal development. AMP is designed for managers who are moving from a functional to strategic level of their responsibilities.

Our companies are facing disruptive changes in their business environment. Digital technology plays a major role in them, but geopolitical surprises, shifts in consumer behaviour and many other factors add to it. During the seminar we shall discuss not only what drives disruption but also what kind of business model transformation is needed to anticipate it or at least successfully react to it.

Particular attention will be placed on balancing „hard topics„ (systems, activities, resources) with „soft„ ones (competences, behaviours, leadership style) as well as the best practices of disruptive change leadership.

This 6-day long course focuses particularly on the organizational aspects of purchasing, covering key topics to help you transform the purchasing function and significantly improve performance.

Building on your experience and analysis of your personal leadership style, Module II will help you develop your leadership potential. With enhanced insights and judgement, you will confidently make the shift from managing to leading.

Most organizations have financial managers and staff to support the financial functions of the organization. Most decision-makers in organizations, however, are not financial managers yet they must utilize financial information in both long-term strategic analysis as well as short-term tactical decisions. The goal of this seminar is to address key tools and concepts to enhance the skills of non-financial managers and decision-makers. This should lead to at least two key benefits. First, an increased willingness and ability by participants to incorporate financial analysis into decision-making process. Second, a similarly increased willingness and ability to partner with the financial managers in the organization to identify or develop the relevant financial data needed to informed decision-making.